“We view a behavior as more correct… to the degree that we see others performing it.” When we see someone pioneering ahead of us, we assume the actions they’re taking are safer or “more correct.” – “Influence”, Robert Cialdini At this point it is common knowledge among digital marketers that social share buttons are a critical element of social proof and effective content marketing. What is often overlooked and under-appreciated however, is that all too frequently “social share buttons” get added to a development checklist with little thought to the strategy behind what can make or break the efficacy of these buttons. Whether […]
The post Overlooked and Underappreciated: the Social Share Button Strategy via @rachel_andersen appeared first on Search Engine Journal.
